Japanese Izakaya – Food Truck

A food truck that I recently saw during travels in Bangkok. Made a mockup of it + some improvements.

• Offers:
  • Drink
    • Beer taps with 3-5 beers
    • 2-3 further beers in bottles
    • Bottles of:
      • Sake
      • Water
      • Coke
      • Other standard mixers
    • Cocktails
      • Ingredients I see:
        • Bacardi white
        • Sangsom
        • Cointreau
        • Jäegermeister
        • + others. In total about 10 cocktails offered
  • Food
    • 9 different menu items – Easy to eat, not difficult to prepare
      • Yakitori Skewers; 35.- for 3 different types
      • Pork Rice Bowl (with 1/2 egg) 79.-
      • Pork Yakisoba 80.-
      • Takoyaki
      • Gyoza
      • Karaage
      • Fried Shrimp
• Equipment:
  • Materials: 
    • Menu boards around food truck advertising Logo, Name, side by side: image and name in Japanese (vertical) and in local and price. 
    • Beer glasses by brand
    • Bar chairs (5 in the example) opening goes down to create counter
    • Couple of beer creates and box chairs for extra and for style
    • Large red lantern/s
    • Sign (light up) to hang outside when fixed
    • Red led lighting on the ceiling for the atmosphere
    • Black red Japanese restaurant flag over the bar tap
    • Board menus on the counter with stuck on menus of products against the bar on the counter (horizontal)
      • Food & drink pictures stuck on the counter, in Izakaya style
  • Staff
    • 1 staff for <10 customers (<4 tables) sufficient
    • Rush periods or more seating available, 2-3 staff
• Marketing:
  • Promote Line/WhatsApp/FB for chat and order on QR code at the bottom of menu boards
  • Park in locations with public seating available with little direct competition. (Other food trucks OK, but avoid fixed bars)